Introduction
At Sheroes Trends, we highly value the trust you have in us and recognize the paramount importance of secure transactions and safeguarding your personal information. This Privacy Policy outlines how Sheroes Trends and its associated entities (collectively referred to as "Sheroes Trends," "we," or "our") collect, utilize, share, secure, and process your personal information through the Sheroes Trends website located at https://www.sheroestrends.com. While certain sections of the platform can be browsed without requiring user registration, please be aware that our services and products are exclusively available in India. Your personal information will primarily be stored and processed in India, and the data protection laws that govern your information may differ from those of your location. By visiting our platform, submitting your information, or using any of our products or services, you expressly consent to be bound by the terms and conditions outlined in this Privacy Policy, our Terms of Use, and any pertinent service or product-specific terms and conditions. You also agree to be governed by Indian laws, including those pertaining to data protection and privacy. If you disagree with these terms, kindly refrain from using or accessing our platform.

Collection
We collect various forms of personal information, which relate to your identity and demographics, when you interact with our platform, services, or communicate with us during our ongoing relationship. Such information includes, but is not limited to, details furnished during the sign-up/registration process or while using our platform, such as your name, date of birth, address, telephone/mobile number, email address, occupation, and other documents shared as evidence of identity or address. We may also request information like your PAN, GST number, government-issued ID cards/numbers, and Know-Your-Customer (KYC) details to assess your eligibility for specific products, services, or events, including but not limited to credit and payment products. Certain sensitive personal data, such as your bank account, credit/debit card information, biometric data (e.g., facial features or physiological data, used to facilitate specific features on our platform), and passwords, may be collected. Additionally, we may gather information like your shopping habits, preferences, call records, device location, voice, browsing history, and other data you might provide from time to time. Our primary objective is to offer a secure, efficient, seamless, and tailored experience. This allows us to provide services and features that best suit your requirements and customize our platform to enhance your safety and convenience. Generally, you can explore our platform without revealing your identity or personal information. Whenever possible, we specify which fields are mandatory and which are optional. You always have the choice of not providing information by refraining from using a particular service or feature on our platform. We may track your shopping patterns, preferences, and other data you opt to share on our platform to conduct demographic, interest, and behavior research, enabling us to better understand and serve our users. This information is collated and analyzed on an aggregated basis. It may encompass the URL from which you arrived (whether on our platform or not), your subsequent destination URL (whether on our platform or not), your computer's browser information, and your IP address. If you enroll in our loyalty program or partake in third-party loyalty programs offered by us, we will collect and store your personal information, such as your name, contact number, email address, communication address, date of birth, gender, zip code, lifestyle details, demographics, and work-related information. This data may either be provided by you to us directly or through a third-party business partner's platform that rewards loyalty points for purchasing products and services or enables their redemption. We will also collect information related to your transactions on our platform and on the platforms of such third-party business partners. When a third-party business partner directly collects your personal information from you, their privacy policies will govern it. We are not responsible for the privacy practices of third-party business partners or the content of their privacy policies. Therefore, please review their privacy policies before disclosing any information. If you create an account or make transactions on our platform, we may request additional details such as your billing address, credit/debit card number, card expiration date, or other payment instrument information, as well as tracking details from checks or money orders for service provision, transaction facilitation, or refunds for canceled transactions. If you choose to post messages on our message boards, personalized messages, images, photos, gift card messages, chat rooms, or other message areas, or provide feedback/product reviews, or use voice commands to shop on our platform, we will collect the information you provide. Please note that such messages posted by you will be in the public domain and may be accessed by others. Therefore, exercise caution when posting messages, personal details, photos, and reviews. We retain this information as necessary for dispute resolution, customer support, internal research, and problem-solving, as allowed by law. If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence regarding your activities or posts on our platform, we may collect such information and maintain a specific file for you. Although certain sections of our platform can be explored without user registration, certain activities, such as placing an order, consuming our online content or services, or participating in an event, require registration. We may utilize your contact information to send you offers based on your past orders, preferences, and interests. In the event you receive an email or call from an individual or entity claiming to be from Sheroes Trends and requesting sensitive personal information, such as debit/credit card PIN, net-banking or mobile banking password, kindly refrain from providing such information. Neither Sheroes Trends nor our affiliate logistics partner will at any time request such information from you. If you have already shared such information, please report it immediately to the relevant law enforcement agency.

Use
We use personal information to provide the services you request. In the event we use your personal information for marketing purposes, we will provide you with an option to opt-out of such uses. We utilize your personal information to support sellers and business partners in order processing and fulfillment, enhancing the customer experience, resolving disputes, troubleshooting problems, promoting a secure service, collecting payments, gauging consumer interest in our products and services, keeping you informed about online and offline offers, products, services, and updates, customizing your experience, detecting and guarding against errors, fraud, and other unlawful activities, enforcing our terms and conditions, conducting marketing research, analysis, and surveys, and as described to you at the time of information collection. We may request your permission to access your text messages (SMS), instant messages, contact lists, camera, photo gallery, location, and device information. This access is requested for the purposes of sending commercial communications related to your orders or other products and services, enhancing your platform experience, and granting you access to products and services provided on the platform by sellers, affiliates, partners, or lending partners. It is important to understand that refusal to grant us permission may affect your access to these products and services. To enhance our product and service offerings, we gather and analyze demographic and profile data related to user activity on our platform. We use your IP address to diagnose server issues, manage our platform, and identify users, as well as collect broad demographic data. On occasion, we may ask you to complete surveys, either conducted by us or through a third-party market research agency. These surveys may request personal information, contact details, gender, date of birth, demographic data (e.g., postal code, age, income level), and other details like interests, household or lifestyle details, shopping habits or preferences, and other information that you opt to provide. Surveys may also entail the collection of voice data or video recordings. Participation in these surveys is purely voluntary. We use this data to personalize your platform experience, present content that we believe may interest you, and tailor content according to your preferences.

Cookies
We use data collection mechanisms such as "cookies" on certain platform pages to analyze webpage flow, gauge the effectiveness of promotions, and promote trust and security. "Cookies" are small files placed on your hard drive that aid in providing our services. Cookies do not contain personal information. Some features are only accessible through the use of cookies. We also use cookies to reduce the frequency of password entry during a session. Cookies help us provide information tailored to your interests. Most cookies are "session cookies," which means they are deleted from your hard drive at the end of a session. You are free to decline/delete our cookies if your browser permits; however, this might affect your ability to use certain platform features and require you to enter your password more frequently during a session. You may also encounter "cookies" or similar devices on specific platform pages, placed by third parties. We do not have control over the use of cookies by third parties. We use cookies from third-party partners, such as Google Analytics, for marketing and analytical purposes. Google Analytics helps us understand how our customers use the site. Further information about how Google uses your personal information can be found at [link to Google's Privacy Policy]. You can also opt out of Google Analytics at [link to Google's Opt-Out page].

Sharing
We may share your personal information within Sheroes Trends and its affiliated entities, other corporate entities, and partners to offer you access to their services and products. These entities and partners may engage in marketing to you as a result of such sharing, unless you explicitly opt-out. We may also disclose personal information to third parties when required to provide access to our services and products, to comply with legal obligations, enforce our user agreement, facilitate our marketing and advertising activities, prevent, detect, mitigate, and investigate fraud or illegal activities associated with our services. We may share personal and sensitive personal information with government agencies or authorized law enforcement agencies, when required by law or in good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal processes. We may also disclose personal information to law enforcement offices, third-party rights owners, or others when there is a good faith belief that such disclosure is reasonably necessary to: enforce our Terms or Privacy Policy; respond to claims that an advertisement, posting, or other content violates the rights of a third party; or protect the rights, property, or personal safety of our users or the general public. Sheroes Trends and its affiliates will share/sell some or all of your personal information with another business entity in the event of a merger, acquisition, reorganization, amalgamation, or business restructuring. If such a transaction occurs, the other business entity (or the new combined entity) will be required to adhere to this privacy policy regarding your personal information.

Links to Other Sites
Our platform may contain links to other websites that may collect your personal information. Sheroes Trends is not responsible for the privacy practices or content of these linked websites.

Security Precautions
To safeguard your personal information from unauthorized access, disclosure, loss, or misuse, we follow reasonable security practices and procedures in line with international standards, including ISO/IEC 27001:2013, which is acknowledged as one of the highest information security standards. When you access your account information, we provide a secure server. It is important to note that the transmission of information is not completely secure due to factors beyond our control. We maintain industry-standard security measures and periodically update our systems to protect your personal information from hacking or virus dissemination. However, by using the platform, users acknowledge the inherent risks associated with data transmission over the internet and the World Wide Web, which cannot be guaranteed to be completely secure. Users are responsible for safeguarding their login and password records for their account.

Choice/Opt-Out
We offer all users the option to opt-out of receiving non-essential (promotional, marketing-related) communications from us after setting up an account. If you do not wish to receive promotional communications from us, please unsubscribe by clicking on the unsubscribe link in the email to unsubscribe/opt-out.

Advertisements
We use third-party advertising companies to deliver ads when you visit our platform. These companies may utilize information (excluding your name, address, email address, or phone number) about your visits to our platform and other websites to provide advertisements about goods and services of interest to you. You have the option to opt out of personalized advertising tracking using the “Opt Out of Ads Personalization” settings in your device’s settings application. Sheroes Trends will have no access to your GAID once you activate this feature.

Use of Children Information
Use of our platform is restricted to individuals who can enter into a legally binding contract as per the Indian Contract Act, 1872. We do not knowingly solicit or collect personal information from children under the age of 18. If you have shared personal information of children under the age of 18, you confirm that you have the authority to do so and permit us to use the information as outlined in this Privacy Policy.

Data Retention
We retain your personal information for a period no longer than necessary for the purpose for which it was collected or as mandated by applicable law. However, we may retain data related to you if there is a legal obligation to do so, to comply with any applicable statutory or regulatory retention requirement by law, if we believe it may be necessary to prevent fraud or future abuse, to enable Sheroes Trends to exercise its legal rights and/or defend against legal claims, or for other legitimate purposes. We may continue to retain your data in anonymized form for analytical and research purposes.

Your Rights
We make every effort to ensure that the personal information we process is accurate and, when necessary, kept up to date. If you find any of your personal information inaccurate, considering the purposes for which it is processed, you may access, correct, and update it directly through the functionalities provided on the platform. Certain non-mandatory information can be deleted by logging into our website and visiting the Profile and Settings sections. You also have the option to withdraw consent that you have previously provided by writing to the contact information provided below. Please mention "Withdrawal of consent" in the subject line of your communication. We will verify such requests before acting upon them. It is important to note that the withdrawal of consent is not retroactive and is subject to the terms of this Privacy Policy, related Terms of Use, and applicable laws. In the event you withdraw consent given to us under this Privacy Policy, it may affect your access to the platform or limit the provision of our services that we consider to require such information.

Consent
By visiting our platform or providing your information, you consent to the collection, use, storage, disclosure, and other processing of your information (including sensitive personal information) on the platform in accordance with this Privacy Policy. If you disclose personal information of other individuals to us, you confirm that you have the authority to do so and permit us to use the information as outlined in this Privacy Policy. When you provide personal information through our platform or partner platforms or establishments, you consent to us (including our affiliated entities, affiliates, lending partners, technology partners, marketing channels, business partners, and other third parties) to contact you through SMS, instant messaging apps, phone calls, and/or email for the purposes specified in this Privacy Policy. You have the option to withdraw consent that you have already provided by writing to the Grievance Officer at the contact information provided below. Please mention "Withdrawal of consent for processing personal information" in the subject line of your communication. We will verify such requests before acting on our request. It is important to note that withdrawal of consent is not retroactive and is subject to the terms of this Privacy Policy, related Terms of Use, and applicable laws. In the event you withdraw consent given to us under this Privacy Policy, we reserve the right to restrict or deny the provision of our services for which we consider such information to be necessary.

Changes to this Privacy Policy
Please periodically review our Privacy Policy for updates. We may revise this Privacy Policy to reflect changes in our information practices. We will notify you of significant changes by posting the date of the last update of our Privacy Policy, placing a notice on our platform, or sending you an email if required by applicable law.

Contact Us
You can reach our customer support team to address any queries or complaints related to our products and services, from Monday to Saturday (9:00 AM - 6:00 PM).

Queries
If you have any queries, concerns, or complaints regarding the collection or use of your personal information under this Privacy Policy, please contact us at the provided contact information above.

Last updated: October 17, 2023.